Importance of Social Media in Businesses Today

Social media is a new idea and very important in its own right.. The advent of sites like Facebook, Myspace, and Linkedin resulted in something that can be seen as a power exchange. Just a decade or two ago, companies determined what customers were allowed to know about companies, and all of that information was positive. You might have known someone who had a bad experience with a company, and you might have kept that in mind for your next purchase, but everything was designed to sell on their terms and in their way.

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