To keep your marketing consistent I encourage you to automate as many pieces as you can. Linking your blog to your Facebook Fan Page is an easy way to automate the promotion of your blog to people who like your Facebook Fan Page. Every time a new blog post is published it updates your fan page and goes out to the newsfeed of everyone who likes you page.
Let’s go through the steps.
Step 1: Create your blog RSS feed.
I use Google’s Feedburner to create an RSS feed for my blog. Yes, you can simply use the standard feed that comes with your wordpress account, which is typically www.yourwebsite.com/blog/feed. However, I like feedburner because it gives statistics, such as the number of individuals subscribed to your feed. There are other options, but this is one I recommend.
Step 2: Add the NetworkedBlog app.
Again, you have many options for adding your blog feed to your Facebook Fan page. I’ve tried several different Facebook apps and this is the one I like best – NetworkedBlogs.
To add this to your page click the ‘Add to My Page’ link towards the bottom of the left hand column.
Step 3: Add your blog to NetworkedBlogs.
Now, if you are not redirected to a page where you’ll register your blog feed, you’ll want to go to the NetworkedBlogs app and click the button to Register a Blog. From here you’ll enter information relevant to your blog and follow the steps to add your blog.
Step 4: Give NetworkedBlogs permission.
For max exposure you’ll want your blog posts to be visible on the NetworkedBlogs tab AND your wall. The posts must also go to your wall in order for them to be automatically sent out to the newsfeed of everyone who likes you page.
That’s it!
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