If you are new to internet marketing you have probably seen the term CTR thrown around quite often. So, What is CTR? Well, CTR rate simply stands for click through rate.Now the click through is the ratio of the number of times the add appear in your website and the nunuber of times peoples clicks it.
Why is CTR important?
Click through rate is important because it gives you a good idea on how well your copy is working. If you have written a good ad, post, or email that really makes the prospect want to learn more then you will have a high click through rate. If your ad isn’t getting a very high CTR then it’s probably time to go back to the drawing board and try something new (if possible test the two against each other). One thing you need to be careful of is writing something outlandish just to get a high click through rate. If you say something about the product you are promoting just to get people to click through your sales will hurt when they realize you are not delivering on your promise.
What is a Good CTR?
There are many different factors that determine what is a good CTR. The industry you are in and what type of ad you are using are the most important. If you are sending out emails then you should be able to get at least a 50% CTR. If you are running a Google Adwords campaign you want at least a 1% CTR rate for your keywords. If you have Google Adsense on your site or blog you want at least a 10-15% CTR. If you are doing article marketing on Ezinearticles you should try to get at least a 15% CTR on your resource box.
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